Mary Conley

Choice Realty Billboard

Monroe County Fair Sponsorship – 2023

This billboard was created as part of the Monroe County Fair’s 2023 large sponsorship campaign. The program included approximately 50 sponsors who purchased advertising placements across the fairgrounds, including bench backers, billboards, and other site signage.

Choice Realty submitted several layout concepts for their advertisement, which I reviewed and adjusted to fit the required billboard format used for the fairgrounds. The final design was adapted to maintain the company’s branding while ensuring the layout reproduced correctly at large scale and remained clear and readable from a distance.

In addition to layout adjustments, I organized the final production files and coordinated with printing vendors to ensure the signage met the specifications required for installation prior to the fair.

This project highlights the practical side of large-format design—adapting client-provided materials, maintaining brand integrity, and preparing files that translate reliably into physical signage.

WB Construction Yard Sign

Branding & Field Signage

Yard signs need to be inexpensive, direct, and instantly readable. This project focused on compact layouts that could hold up at small scale while still catching attention from the road or sidewalk.

The design approach balanced visual impact with production efficiency, using strong typography, limited elements, and clear spacing. The final layout was built to reproduce reliably on corrugated sign stock while remaining legible in quick, real-world viewing conditions.

This design was developed for WB Construction as part of a broader branding effort. In addition to the yard signs, the project included business cards and branded work shirts for company employees. Multiple design concepts were developed and presented so the client could evaluate different directions before selecting the final design.

Following the initial signage and branding work, WB Construction returned a few weeks later to expand the project into vehicle graphics. The branding system was adapted for both magnetic vehicle signs and vinyl graphics used on the company’s construction trucks.

This project illustrates how even small-format signage can serve as the foundation for a broader visual identity across multiple physical applications.

Young Trucking Bench Sponsorship

Monroe County Fair – 2024

The Young Trucking bench graphic was created as part of a large coordinated marketing project for the 2024 Monroe County Fair. That year’s program included more than 50 sponsors who purchased advertising placements throughout the fairgrounds.

Young Trucking was one of more than 30 businesses featured on sponsored bench backers installed across the fairgrounds. Each bench panel was designed to maintain the sponsor’s brand identity while adapting it to a consistent physical format used throughout the installation.

In addition to designing several sponsor layouts directly, I worked with the fair and participating businesses to prepare production-ready files, ensure correct logo placement, adjust layouts where necessary, and maintain quality control prior to printing. For sponsors who did not have their own designers, I developed the full graphics; for others, I reviewed and corrected submitted artwork to ensure it reproduced properly at scale.

The Young Trucking sponsorship also extended to additional advertising placements, including picnic table graphics, billboard space, and an advertisement in the annual Monroe County Fair program booklet. All of these materials were part of the same coordinated campaign that required design preparation, layout adjustments, color correction, and file organization ahead of the fair season.

I was also responsible for coordinating with multiple outside print vendors involved in the project, including printers producing the program booklet and manufacturers responsible for the signage and bench installations. This required preparing correct production files, managing specifications across different formats, and ensuring that all materials were delivered and produced on schedule.

This project demonstrates the logistical side of design work—coordinating sponsors, multiple advertising formats, and outside vendors while maintaining consistent branding and production quality across a large public event.